Adobe Analytics

Technology Partners

Adobe Analytics Logo

Company

Adobe Analytics (Omniture SiteCatalyst) is part of the Adobe Marketing Cloud suite. Adobe Analytics provides real-time digital marketing reports and analytics for websites and allows digital marketers to track and measure KPIs that affect their digital business.

Integration

SessionCam supports a bi-directional integration with Adobe Analytics.

  1. Pass a unique identifier of each SessionCam recording into Adobe Analytics. This allows you to “play” recordings from within Adobe Analytics. Watching how customers interact with your website directly from your Adobe Analytics reports gives you an unparalleled level of understanding into user behavior.
  2. Automatically pass audience segments created within Adobe Analytics directly into SessionCam. This lets you to filter the data recorded by SessionCam using your Adobe Analytic segments.

Key Benefits

  • Watch recordings of real user behavior directly from reports created in Adobe Analytics
  • Access Adobe Analytics audience segments within SessionCam
  • Use Adobe Analytics segments to filter the SessionCam data for recordings, heatmaps and conversion funnels
  • Understand user behavior to add insight to your website analysis and optimization plans.

Support Documentation

Blog Entries

How Coronavirus is changing online behavior

Many of the UK’s 66 million residents are adapting to these unprecedented times by turning to online shopping and browsing the internet to fight boredom at home. We asked Phil Reay, SessionCam’s Head of Insight, to explore our unique dataset

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The Day the Internet Stopped in the UK

At 8pm last night, the UK stopped for a brief few minutes to step outside of our homes as part of the “clap for carers” campaign. The event was organized on social media to show the nation’s appreciation for the

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