How Energy Scanner increased conversion rates 6-fold with qualitative SessionCam analysis
Creating a transparent and personal experience
Energy-Scanner.com needs a customer experience that is transparent and adds a personal touch for small businesses. Entering the energy price comparison market in May 2016, the company uses SessionCam to help find the nuances in visitor behavior at each stage of the funnel
“The first thing I do every morning is open SessionCam,” says Vibha Sridhar, Head of Marketing at Energy-Scanner.
Combining the qualitative data from SessionCam with the quantitative data in Google Analytics, Energy-Scanner no longer relies on guesswork to understand customer behavior.
“I look for session replays with a high Customer Struggle score and pinpoint where visitors struggled and see why. SessionCam keeps track of our form field errors and usability issues. We can give visitors a helping hand to make things easier and increase conversion rates,” Vibha explains.
When a visitor drops off the website, Energy-Scanner follows up with a phone call to find out more about their needs and assist with their energy switch.
Insights from SessionCam supported by an optimized mix of marketing tools has helped Energy-Scanner achieve a 6-fold increase in conversion rates.
“Our aim is to provide an online experience that’s like meeting our potential customers face-to-face. SessionCam helps us to add that personal touch,” Vibha expands.