Promo codes, also known as a coupon codes, voucher codes, discount codes or offer codes, are a popular form of sales incentive offered by online retailers. They are used as a tool to try and boost conversion but can be…
When is it night-time on the internet? You don’t get to — or want to — hang a ‘closed’ sign on the door of an online store. But while there’s always someone awake, you still have your own ‘night’, the point when traffic volumes…
Psychics are just charlatans with a half-decent stage show. Those ‘mystical’ mind readers who ply their trade on downmarket cable channels all use the same set of techniques: cold reading (making guesses and drawing information out of their target) warm…
The painting above is ‘Convergence’ by Jackson Pollock. It’s one of the painter’s most famous images but what does it mean? Different experts will offer you vastly different interpretations of what the wild man of American art intended when he threw…
There were seven samurai, there are seven deadly sins and — when you’re trying to improve your website’s conversion rates — there are seven types of customer behavior you definitely don’t want to see. Here’s your quick guide to spotting…
“Spent some time feelin’ inferior Standing in front of my mirror Combed my hair in a thousand ways But I came out looking just the same…” — Every Picture Tells A Story, Rod Stewart (1971) Rod Stewart didn’t need a heatmap…
We’ve produced a short playlist of videos to show you how two of our newest features can help make it even easier to identify customer pain points on your website in the form of error messages, so you can focus…
Ageas and its retail partners have shared a significant ROI since deploying SessionCam. In this Q&A, John Crichton, Head of Ecommerce at Ageas, takes us through ‘a day in the life of’, providing an inside view of how they use…
SessionCam is pleased to announce an enhanced two-way integration with the UK’s leading enterprise-level Voice of the Customer (VoC) solution provider, ServiceTick. Richard Churchill, Chief Product Officer at SessionCam explains: “Our original integration with ServiceTick meant that, where feedback to…
By analyzing customers’ needs and expectations – and choosing the right mix of marketing channels accordingly – motor insurance providers should work on brand loyalty by understanding purchasing triggers across a wide demographic, and stages of the conversion funnel, to keep…
Customer service is one of the best ways to differentiate your company from others in the marketplace. Consumers desire a flawless experience where their questions are answered, their needs are met, and their opinions are heard. If companies don’t deliver,…
Last week, SessionCam joined the customer experience conversation at Forrester’s annual customer experience event, CX Europe, attending as a Gold Sponsor and delivering a presentation on machine-learning. Machine-learning and the customer experience On day-two of the event, SessionCam’s Chief Product…
With the Black Friday and Cyber Monday shopping boom right around the corner, now is the time to start thinking about the email marketing that will fuel traffic to your website. Why? Because data shows that for many businesses, the…
It’s no surprise that online retailers are already thinking about how they’ll handle the influx of holiday shoppers this year. Why? Because in 2015, online spending was more than double the previous year, bringing in $2.9 billion in sales on…
Customer analytics can play a crucial role in increasing lead conversion rates. However, Harvard Business Review reported that only 36.6% of companies use analytics to drive customer acquisition. By examining customer data, your team can deliver the relevant messages and create personalized experiences…
