Google Analytics is a free and paid for web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.[source: https://en.wikipedia.org/wiki/Google_Analytics]
SessionCam supports a bi-directional integration with Google Analytics.
- Pass a unique identifier of each SessionCam recording into Google Analytics. This allows you to “play” recordings from within Google Analytics. Watching how customers interact with your website directly from your web analytics reports gives you an unparalleled level of understanding into the user behavior.
- Automatically pass segments created within Google Analytics directly into SessionCam. This lets you to filter the data recorded by SessionCam using your Google Analytic segments.
- Watch recordings of real user behavior directly from reports created in Google Analytics
- Access Google Analytics segments within SessionCam
- Use Google Analytics segments to filter the SessionCam data for recordings, heatmaps and conversion funnels
- Understand user behavior to add insight to your website analysis and optimization plans.
Not sure where to start? Tom Lees shows how to use SessionCam to review your website checkout process
Tom Lees is a Senior Insight Consultant at SessionCam working predominantly with retail brands in the US and UK. His work has involved extensive reviews of website checkout processes to identify the problems that drive abandonment and reduce customer experience.
You can create a heatmap for any page on your website. There are broadly five key types, and a good tool will deliver them all. They are, in general order of popularity: Mouse Click Activity These heatmaps show you where