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Google Analytics is a free and paid for web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet.



SessionCam supports a bi-directional integration with Google Analytics.

  1. Pass a unique identifier of each SessionCam recording into Google Analytics. This allows you to “play” recordings from within Google Analytics. Watching how customers interact with your website directly from your web analytics reports gives you an unparalleled level of understanding into the user behavior.
  2. Automatically pass segments created within Google Analytics directly into SessionCam. This lets you to filter the data recorded by SessionCam using your Google Analytic segments.

Key Benefits

  • Watch recordings of real user behavior directly from reports created in Google Analytics
  • Access Google Analytics segments within SessionCam
  • Use Google Analytics segments to filter the SessionCam data for recordings, heatmaps and conversion funnels
  • Understand user behavior to add insight to your website analysis and optimization plans.

Support Documentation

Blog Entries

How Coronavirus is changing online behavior

Many of the UK’s 66 million residents are adapting to these unprecedented times by turning to online shopping and browsing the internet to fight boredom at home. We asked Phil Reay, SessionCam’s Head of Insight, to explore our unique dataset

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The Day the Internet Stopped in the UK

At 8pm last night, the UK stopped for a brief few minutes to step outside of our homes as part of the “clap for carers” campaign. The event was organized on social media to show the nation’s appreciation for the

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