Everything you need to know about Heatmaps [EBOOK]
Discover how heatmaps can help maximize your website’s effectiveness in our brand new ebook, which takes you from their origins on Wall Street right through to our top tips for digital marketers
Discover how heatmaps can help maximize your website’s effectiveness in our brand new ebook, which takes you from their origins on Wall Street right through to our top tips for digital marketers
When you’ve invested in a website, then getting people to visit that website – especially if it’s your primary way of doing business – is critically important.
But the story doesn’t end there. What those people actually do on your website is just as important. Can they find what they want? Can they do what they want to do, or do they run into problems? On completing their visit, do they feel satisfied – or disappointed? And how does that feeling affect their overall view of your brand?
Many brands now leverage the power of CRO tools to answer some of these pressing questions and gain deeper, data-driven insights into the customer experience. One of the most popular tools used to break down and make sense of this data are website heatmaps.
Enter, our new ebook: Using Heatmaps for Conversion Rate Optimization – a handy guide to this popular visualization tool available to download now.
“Heatmaps are a great way of getting a snapshot of how visitors interact with key pages on a site. We use them to quickly highlight whether key content is getting missed, whether CTAs are visible, and whether visitors are clicking on areas that are not, in fact, clickable.” – Phil Reay, Head of Insight, SessionCam.