Conversion funnels – set up conversion funnels to understand the points in your purchase process where customers are dropping off. Watch individual sessions to see what your user saw and understand the reason for their leaving.
Form analytics – lead generation and check-out forms are a common point of friction for users. Are your forms too long or too short? Which fields are causing users the most issues? Find out the most common errors and fix them to improve conversion.
Integration with A/B testing tools – by seeing real users interact with your site, and looking at heatmaps of specific pages, you can get real, data-based hypotheses to feed into your A/B testing programme. We integrate seamlessly with tools such as Maxymiser and Optimizely, so you can thoroughly analyze how each test performs.