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Insurance Analytics Recap: Using Analytics to Realize Growth

On 20 October, we attended Insurance Analytics 2016 in New Orleans, Louisiana to present a case study and demo of the SessionCam solution. Read our event highlights here.

Using data and analytics as a way to realize growth strategies was a prominent theme at this year’s Insurance Analytics, New Orleans. What’s more, the growing adoption of artificial intelligence – such as machine-learning – to identify problems that need solving as quickly as possible was also a key theme that played to SessionCam’s strengths.

Insurance analytics

At the event, Huw Edwards, Head of Account Management at SessionCam, was joined by John Crichton, Head of Ecommerce at Ageas, to present a case study and demo of our newly-updated machine-learning algorithm from SessionCam: the Customer Struggle (CS) Score.

“During our presentation on ‘Using Machine-Learning Algorithms to Optimize Website Conversions’, we talked through how our CS Score makes things easier for clients to find areas of customer struggle across a website. This was backed-up by a case study presented by John Crichton from Ageas,” says Huw.

“The event allowed us to gain exposure to the wider insurance market in the US and garner a deeper understanding of the US insurance market.”

Reaping the benefits of personalization

Key industry thought-leaders in attendance included C-level executives from AXA US, Zurich North America, IBM, SAP, Goldberg Segalla LLP and more.

“Pat Kelly, Emerging Channel Executive at USAA delivered a particularly memorable presentation on the level of personalization the company is delivering across multiple channels,” Huw notes. “It was good to see them reaping the rewards of expanding their data capabilities.”

Andy Pulkstenis, Director of Advanced Analytics at State Farm Insurance also gave a particularly interesting presentation on the company’s wide-ranging testing strategy. “It was great to see a company so committed to a variety of test strategies which again is delivering interesting, and business-changing, results,” Huw adds.

The next event on our calendar is Opticon, taking place on 9 November. Richard Churchill, our Chief Product Officer, will be talking in more detail on machine-learning and what this adds to customer experience analytics.

For more information about SessionCam’s longstanding relationship with Ageas, please visit the case study page.

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