Optimizely is the world’s leading experimentation platform, enabling businesses to deliver continuous experimentation and personalization across websites, mobile apps and connected devices. Optimizely enables businesses to experiment deeply into their technology stack and broadly across the entire customer experience.
The platform’s ease of use and speed of deployment empower organizations to create and run bold experiments that help them make data-driven decisions and grow faster. To date, marketers, developers and product managers have delivered over 700 billion experiences tailored to the needs of their customers.
At Optimizely, continuous experimentation isn’t a product, it’s our DNA. It’s why we never stop trying new things and pushing ourselves to deliver for you. The way we see it, you’re the expert on your customers and your business. It’s our job to help you stay that way, getting sharper every day and turning even the most commonplace interactions into opportunities to learn and grow.
Because the most successful businesses aren’t the ones with all the answers. They’re the ones that keep asking the big questions.[source: https://www.optimizely.com/about/]
Pass the Optimizely variation and experiment ID into SessionCam. This allows recordings, heatmaps and funnels inside SessionCam to be filtered by specific experiment IDs. Watching how customers interact with each test provides an unparalleled level of insight into the effectiveness of each test.
- Tailor your web experiences to unique insights dervied from qualitative feedback uncovered using SessionCam
- Surface insights about behavioral changes between experiment variations with SessionCam’s robust session recordings
- Understand the “why” behind your visitors’ behavior to inform future product development and experiment ideas.
Not sure where to start? Tom Lees shows how to use SessionCam to review your website checkout process
Tom Lees is a Senior Insight Consultant at SessionCam working predominantly with retail brands in the US and UK. His work has involved extensive reviews of website checkout processes to identify the problems that drive abandonment and reduce customer experience.
You can create a heatmap for any page on your website. There are broadly five key types, and a good tool will deliver them all. They are, in general order of popularity: Mouse Click Activity These heatmaps show you where