Designing effective web pages and creating compelling, hard-working content are specialized roles within contemporary website teams. To achieve these, usability (UX) is a key consideration. Poor usability drives low levels of engagement and causes high drop-off, whilst the value of high-quality content that is impactful, easy to consume and drives the desired action from users is well understood.
Content creators and website designers have limited tools to help them with these critical tasks. Existing web analytic solutions such as Adobe Analytics and Google Analytics meet the basic need for information about what pages have been used with metrics such as engagement and bounce rates. A/B testing solutions are used to provide a way of testing changes to pages before a full rollout.
SessionCam helps content creators and website designers get a deeper understanding of the performance of their pages by providing essential functions, such as:
● Session replay, to show the actual website experience delivered for an individual website visitor.
● Detecting and measuring customer struggle across a website and ranking the web pages most in need of optimization by using unique and innovative machine learning algorithms.
● Providing heatmaps for mouse, click/tap, page scrolling and browser attention that aggregate and visualize behaviour so that issues with individual web page design, layout and usability can be easily seen and understood.
● Measuring and reporting conversion metrics associated with content zones and links on every page so that the commercial success of each element with a page can be understood.
SessionCam integrates seamlessly with a range of web analytic and A/B testing solutions to make it easier to investigate the data reported by web analytics or investigate the results of individual A/B tests.
SessionCam Basics: How are heatmaps generated?
Before we get into the technical creation of heatmaps, it’s worth bearing in mind two important points: A heatmap depends on the data – You can only generate a meaningful heatmap if it’s based on enough data. For less busy
Not sure where to start? Tom Lees shows how to use SessionCam to review your website checkout process
Tom Lees is a Senior Insight Consultant at SessionCam working predominantly with retail brands in the US and UK. His work has involved extensive reviews of website checkout processes to identify the problems that drive abandonment and reduce customer experience.
SessionCam Basics: How many kinds of heatmap are there?
You can create a heatmap for any page on your website. There are broadly five key types, and a good tool will deliver them all. They are, in general order of popularity: Mouse Click Activity These heatmaps show you where
