Today we announce the full release of our enhanced, bi-directional integration with Google Analytics.
Our original integration made it very easy for web analysts and digital marketers to watch SessionCam recordings within Google Analytics and it continues to be very popular and well used.
(Watch SessionCam recordings from Google Analytics)
Our latest release enhances and increases the value delivered from integrating SessionCam with Google Analytics. The new bi-directional integration means:
- Segments created within Google Analytics are automatically available within SessionCam
- Recordings, heatmaps and conversion funnels within SessionCam can be filtered using segments created within Google Analytics
- Segments created within Google Analytics can be combined with SessionCam’s own filters to create even more tightly targeted segments of interest.
(Use Google Analytic segments within SessionCam)
Richard Churchill, Chief Product Officer, commented “A bi-directional integration with Google Analytics was a popular feature request from our existing clients. We’re really pleased to deliver this release to directly address those requests. Feedback from our beta clients that have been using this enhanced Google Analytics integration has been extremely positive”.
The new integration is now available to all SessionCam customers. Further information is available from your Account Manager.