SESSIONCAM Blog

Optimizing product listing pages is a challenge for digital teams working on e-commerce websites. From the data we collect, we know that these types of pages prove to be a regular point of struggle for many website visitors.  Using our unique Customer Struggle Score metric, which automatically detects and measures user struggle on a scale of 0 (no struggle) to 5 (high struggle), we see an average score of 2.7 for product listing pages.   Such a high score means there are great opportunities to improve. Reducing struggle will improve user experience as well as conversion. To help you do this,...

A big thank you to our trusted partner InfoTrust for taking the time to join us for our latest webinar last week.     If you didn't get a chance to join the webinar on how to elevate your A/B testing strategy.  You can watch it here: SessionCam’s Head of Global Partnerships, Justin Hobbs, said: “The feedback from the session was fantastic. It's always great to work with a partner to deliver this. The content brilliantly showcased the importance of combining A/B Testing and Session replay." "The overall attendance was high with some great questions being asked at the end. I'd like to thank everybody who...

We are delighted to announce our latest technical integration partnership with Qualtrics, the leader in customer experience and creator of the experience management category. Qualtrics, a SAP company, helps organizations manage and improve the four core experiences—customer, employee, product, and brand. With the Qualtrics platform, organizations can better understand their stakeholders at every meaningful touchpoint, for every experience, and predict which changes will resonate most.  SessionCam’s Head of Global Partnerships, Justin Hobbs, said: “I’m delighted to welcome Qualtrics to the SessionCam Global Partner Community. Integrating Qualtrics and SessionCam unlocks a new level of understanding of customer feedback. Using SessionCam’s session replay allows you to watch recordings of the actual...

The site search feature is a key element of any e-commerce website. For many consumers, this will be the means by which they find the products they want to buy.  A well designed and executed site search will improve customer experience, improve conversion and increase sales.  By contrast, a poorly considered and badly implemented site search will cause customer struggle and prompt visitors to leave your website.   Site search is a point of customer struggle We know from our own experience of working closely with e-commerce teams of all sizes to optimize and improve their websites that the site search...

We are proud to announce our latest partnership with leading digital consulting firm, Smart Panda Labs! Smart Panda Labs specializes in using data and creative intelligence for the considered purchase. They help businesses increase customer lifetime value in industries where extraordinary digital experiences are vital to business success, from real estate and hospitality to education and health care.  Jessica Porges, Smart Panda Lab’s Director of Digital Experience Optimization said, "Organizations today, and even more so given current conditions, are looking to make the best possible decisions for their business. The partnership with SessionCam will allow us to leverage their technology and...

We recently blogged about the changes driven by the coronavirus crisis in the online behaviors of UK consumers. We used data collected by SessionCam and compared activity between February and March. As a follow-up, we asked Ryan Keeney, Senior Insight Consultant at SessionCam, to share new insights on the changes we see in US consumer behavior. Retailers Since the lockdown across many US states, customers have clearly become very focused on purchasing essential items to make the prolonged stay at home as comfortable as possible. Online sales of home furniture have increased by 171% and interest in sports goods and...