SESSIONCAM BLOG

As a digital experience consulting agency, Smart Panda Labs specializes in working with organizations that are in the early stages of digital adoption. Their expert team of pandas provides consulting services to help you strategize and plan the digital experience and managed services to direct and optimize your digital tactics. Over the past 11 years, the agency has helped many mid-market and enterprise teams evolve digital operations and grow their businesses. They partner with your team to pinpoint where you are today and what you can do to better serve customers and optimize digital experiences. We chatted to Jessica Porges,

We are proud to announce our latest partnership with expert data consultancy Station10. Station10 is a driving force behind understanding what data can achieve, and how it can help brands to create a better future for their business and their customers. Station10 analyse, decode, and use the power of data to show how to power-up organisations, driving tangible commercial value through every aspect of strategic growth. Joining forces with SessionCam has enabled Station10 to deliver the best essential tools required for intelligent website optimisation, that continually works to find the most important issues needing to be addressed on client websites

On Thursday 29th October at 12pm (EDT) / 4pm (UK) / 5pm (CET) we will be hosting a free to attend webinar with our partner Qualtrics. This hour long presentation will show you how Qualtrics and SessionCam provide the digital forensics to uncover actionable insight. You will learn: how to drive increased business value through digital intelligence how to integrate Qualtrics and SessionCam how to use customer feedback with SessionCam to understand why customers struggle.   You can pre-register for the event here. 

Phil Reay, Head of Insight, at SessionCam provides advice to retailers on how best to prepare for Black Friday which falls on 27 November this year. An extraordinarily busy time for retailers and SessionCam Black Friday has become the busiest day of the year for many retailers with sales in both physical stores and online increasing year on year. More recently, Black Friday sales have extended into the weekend and the following Monday. In fact, Cyber Monday is becoming increasingly busy too. In 2019, US shoppers spent over $9bn on Cyber Monday alone with a third of sales transactions being

Phil Reay, Head of Insight, explains how best to use SessionCam to improve the results of your A/B testing. The problem with A/B testing Over the last few years, A/B testing has become an established and mature discipline for most e-commerce, online conversion and digital experience teams across most industry sectors. I am often approached by these teams asking if we can identify why a particular A/B test has failed to deliver the expected improvements. Often these tests have been targeted using information from analytic systems that identify pages that suffer from high bounce rates or visitor drop-off. And, the

SessionCam intelligently detects and measures customer struggle on your website using a scale of 0 (no struggle) to 5 (high struggle). Based on the data we collect, we see an average customer struggle score of 3.4 for shopping cart pages on e-commerce websites. Such a high score tells us that most websites should invest time and effort to optimize their cart pages. This will improve customer experience and increase conversion. To help achieve this, we wanted to share our own research and recommendations for improving a website shopping cart. Cart item selection Most sites allow customers to click on products