SESSIONCAM Blog

In order for a website to work efficiently and produce optimal results, it needs to operate smoothly for all customers using the platform. Even small glitches can easily discourage visitors from making a purchase, while major flaws in a website’s design or functionality can put buyers off your ecommerce business for good. For many businesses that rely on a loyal customer base, the login step is one of the most crucial parts of the buying process. As well as helping buyers feel like they’re invested in the business, logging in can help companies to gather valuable information on their customers...

Andrew Davies is a Senior Insight Consultant at SessionCam. Over the last 2 years, he has reviewed hundreds of different retail and financial service websites to identify the problems that were impacting conversion and destroying customer experience. In this blog he shares his approach to using SessionCam. The Blank Canvas brief It’s not unusual to be asked to deliver a general review and health check of website and determine where the most pressing problems are. In terms of a brief, it’s pretty much like an artist staring at blank canvas wondering where to begin. So how best to tackle this...

InfoTrust is a measurement strategy consulting and digital analytics technology company with a broad range of Google Partner Certifications. They work with some of the largest companies in the world and specialize in online measurement architecture for multi-brand companies, breaking down silos and validating data to ensure teams have the confidence to make data-backed decisions for the business. InfoTrust is a SessionCam solution partner and we caught up with Amin Shawki, Head of Growth at InfoTrust on a recent visit to the US to learn more about InfoTrust, the technology they use, some of the successes they have achieved and...

In the world of e-commerce, conversion rates are what make the difference between success and failure. Your online shop can be as shiny and innovative as you like, but if customers aren’t putting their money where their mouse is, then all your hard work will be for nothing. Putting time and energy into boosting your conversion rate, even by just a couple of points, can have a big impact on your bottom line. Often, small changes to the design and functionality of an e-commerce site can have a big impact on conversion rates, so it’s well worth tweaking the most...

Flybe was established in 1979. Today, it is the largest independent airline in Europe. Flybe carries over 8 million passengers a year between 81 airports across the UK and Europe, with over 210 different routes across 15 countries. The Flybe website is an essential destination for customers researching flights, booking tickets and managing all aspects of their travel arrangements. Philippa Carnelley is the UX Designer for Flybe and works to improve the customer experience the company delivers across its website and apps. We chatted to Philippa to learn more about Flybe’s approach to website optimization and how they use SessionCam....

Today we announce the full release of our enhanced, bi-directional integration with Google Analytics. Our original integration made it very easy for web analysts and digital marketers to watch SessionCam recordings within Google Analytics and it continues to be very popular and well used. (Watch SessionCam recordings from Google Analytics) Our latest release enhances and increases the value delivered from integrating SessionCam with Google Analytics. The new bi-directional integration means: Segments created within Google Analytics are automatically available within SessionCam Recordings, heatmaps and conversion funnels within SessionCam can be filtered using segments created within Google Analytics Segments created within Google Analytics...