SESSIONCAM Blog

Happy New Year! Our first webinar of the year is on the horizon and registration is now officially open. In this short half an hour session we will be hearing from our agency partner, REO Digital’s Optimisation Strategist, Joanna White. She will be discussing how they utilise SessionCam to validate web analytics for the luxury retail clothing brand, Ted Baker. Our very own Product Manager, James Harber will be giving you a detailed insight into what the SessionCam tool is. Along with all of its key features including; content analysis, conversion rate optimisation and error reporting, how to use it...

Elin Hobeck is part of SessionCam’s Insight Consultancy team and works closely with our customers to help them identify website optimizations and improvements. As part of this role, Elin has been researching password policies in the retail sector. Over the past couple of months, we have shared Elin's research on password policies across the top 30 retail sites in the UK and US against five different password factors: How many characters a password requires?Do they specify a mixture of characters/numbers/symbols?Do they offer any password advice on their site?Do they advise on unique passwords?Are accounts locked after multiple failed login attempts?...

Let’s talk about how using heatmaps effectively can help you with your SEO – specifically, your bounce rates. Your bounce rate is the percentage of visitors who come to one of your webpages (which probably isn’t your home page) but then leave without visiting any other pages. Imagine throwing a ping-pong ball against a wall: that’s a bouncing user, departing almost as fast as they arrived and leaving little sign of their passing. Little sign, that is, unless you’re using heatmaps. Why does bounce rate matter? First, bounce rate matters because we like to think of people wandering happily through...

Elin Hobeck is part of SessionCam’s Insight Consultancy team and works closely with our customers to help them identify website optimizations and improvements. As part of this role, Elin has been researching password policies in the retail sector. Last month, we published the first of four new blogs authored by Elin that shared research on password policies adopted by UK retailers. This is the next blog in this series. This time, we have investigated the top 30 retail sites in the US (Stores, 2019).  We have researched these sites to understand what password policies are applied and how the sites...

We’ve just finished our latest round of user meet-ups with day-long events in Chicago, Manchester and London. That’s 3 different cities on 2 different continents in just over 10 days. And, almost 8,500 miles travelled using planes, trains and automobiles. We run these meet-ups every 6 months. We absolutely love them as it’s such a great chance to spend quality time with our customers, learn more about how they use SessionCam and check our own future plans. As before, we took the opportunity of meeting in-person to validate our detailed roadmap and product plans for the next 6 months and...

Not every web page stays the same, all the time; some pages are designed to change substantially during a single user interaction. So can a heatmap actually tell you anything meaningful about such pages? The answer is yes: the smarter heatmap tools like SessionCam can handle these more complex pages. Let’s look at a couple of ways they do this. Expand/collapse states Some webpages use expand/collapse (also called show/hide) to reveal additional content to the user. Let’s imagine that you have an FAQ page. To make the full content seem less overwhelming, and to make it faster for users to...