SESSIONCAM Blog

Designing an effective product display page is critical for every e-commerce website that wants to maximise its sales and revenues.  Based on the unique data we collect, we see product display pages have an average Customer Struggle Score of 2.6. Our machine learning algorithms automatically detect and measure struggle using a scale of 0 (no struggle) to 5 (high struggle).   We think this level of struggle is too high but it shows there is a great opportunity to optimize and improve product display pages. With this in mind, we wanted to share our thoughts and recommendations on what to do....

We are pleased to announce details for our next webinar event which features our partner Optimizely. In this hour-long session, we share the moves to make to transform your website experimentation and data-driven decision-making in a world changed by covid-19. Topics to be covered include: How covid-19 has impacted digital businessesWhy the current times means you need to build a culture of experimentation & data-driven decision making nowHow to build and scale an experimentation programReal-world examples to learn from. The webinar will be presented by  Isabel Meijaard, Strategy Consultant, EMEA, Optimizely)Justin Hobbs (Head of Global Partnerships, SessionCam)James Harber (Product Manager,...

This morning we received news that SessionCam had been named as a Product Leader in the Crozdesk Web Analytics Software Awards 2020. SessionCam is listed alongside other notable products such as Google Analytics and Optimizely. The Top Web Analytics Software products in 2020 are determined by the Crozscore ranking algorithm and all products considered have been vetted for their relevance.  SessionCam has also been given the top ranked solution “Quality Choice” award and the high market presence “Trusted Vendor” award. Paul Yallop, Chief Revenue Officer, said “We’re delighted that SessionCam has been recognized by Crozdesk with these awards. It’s great...

Optimizing product listing pages is a challenge for digital teams working on e-commerce websites. From the data we collect, we know that these types of pages prove to be a regular point of struggle for many website visitors.  Using our unique Customer Struggle Score metric, which automatically detects and measures user struggle on a scale of 0 (no struggle) to 5 (high struggle), we see an average score of 2.7 for product listing pages.   Such a high score means there are great opportunities to improve. Reducing struggle will improve user experience as well as conversion. To help you do this,...

A big thank you to our trusted partner InfoTrust for taking the time to join us for our latest webinar last week.     If you didn't get a chance to join the webinar on how to elevate your A/B testing strategy.  You can watch it here: SessionCam’s Head of Global Partnerships, Justin Hobbs, said: “The feedback from the session was fantastic. It's always great to work with a partner to deliver this. The content brilliantly showcased the importance of combining A/B Testing and Session replay." "The overall attendance was high with some great questions being asked at the end. I'd like to thank everybody who...

We are delighted to announce our latest technical integration partnership with Qualtrics, the leader in customer experience and creator of the experience management category. Qualtrics, a SAP company, helps organizations manage and improve the four core experiences—customer, employee, product, and brand. With the Qualtrics platform, organizations can better understand their stakeholders at every meaningful touchpoint, for every experience, and predict which changes will resonate most.  SessionCam’s Head of Global Partnerships, Justin Hobbs, said: “I’m delighted to welcome Qualtrics to the SessionCam Global Partner Community. Integrating Qualtrics and SessionCam unlocks a new level of understanding of customer feedback. Using SessionCam’s session replay allows you to watch recordings of the actual...