SESSIONCAM Blog

Phil Reay, Head of Insight, at SessionCam provides advice to retailers on how best to prepare for Black Friday which falls on 27 November this year. An extraordinarily busy time for retailers and SessionCam Black Friday has become the busiest day of the year for many retailers with sales in both physical stores and online increasing year on year. More recently, Black Friday sales have extended into the weekend and the following Monday. In fact, Cyber Monday is becoming increasingly busy too. In 2019, US shoppers spent over $9bn on Cyber Monday alone with a third of sales transactions being...

Phil Reay, Head of Insight, explains how best to use SessionCam to improve the results of your A/B testing. The problem with A/B testing Over the last few years, A/B testing has become an established and mature discipline for most e-commerce, online conversion and digital experience teams across most industry sectors. I am often approached by these teams asking if we can identify why a particular A/B test has failed to deliver the expected improvements. Often these tests have been targeted using information from analytic systems that identify pages that suffer from high bounce rates or visitor drop-off. And, the...

SessionCam intelligently detects and measures customer struggle on your website using a scale of 0 (no struggle) to 5 (high struggle). Based on the data we collect, we see an average customer struggle score of 3.4 for shopping cart pages on e-commerce websites. Such a high score tells us that most websites should invest time and effort to optimize their cart pages. This will improve customer experience and increase conversion. To help achieve this, we wanted to share our own research and recommendations for improving a website shopping cart. Cart item selection Most sites allow customers to click on products...

Designing an effective product display page is critical for every e-commerce website that wants to maximise its sales and revenues.  Based on the unique data we collect, we see product display pages have an average Customer Struggle Score of 2.6. Our machine learning algorithms automatically detect and measure struggle using a scale of 0 (no struggle) to 5 (high struggle).   We think this level of struggle is too high but it shows there is a great opportunity to optimize and improve product display pages. With this in mind, we wanted to share our thoughts and recommendations on what to do....

We are pleased to announce details for our next webinar event which features our partner Optimizely. In this hour-long session, we share the moves to make to transform your website experimentation and data-driven decision-making in a world changed by covid-19. Topics to be covered include: How covid-19 has impacted digital businessesWhy the current times means you need to build a culture of experimentation & data-driven decision making nowHow to build and scale an experimentation programReal-world examples to learn from. The webinar will be presented by  Isabel Meijaard, Strategy Consultant, EMEA, Optimizely)Justin Hobbs (Head of Global Partnerships, SessionCam)James Harber (Product Manager,...

This morning we received news that SessionCam had been named as a Product Leader in the Crozdesk Web Analytics Software Awards 2020. SessionCam is listed alongside other notable products such as Google Analytics and Optimizely. The Top Web Analytics Software products in 2020 are determined by the Crozscore ranking algorithm and all products considered have been vetted for their relevance.  SessionCam has also been given the top ranked solution “Quality Choice” award and the high market presence “Trusted Vendor” award. Paul Yallop, Chief Revenue Officer, said “We’re delighted that SessionCam has been recognized by Crozdesk with these awards. It’s great...