SessionCam Basics: Managing heatmaps on different devices?
Nowadays, not only do most good websites display differently on mobile devices (such as smartphones and tablets), but we also know that users behave differently on mobile devices. The website is different Often, mobile websites – or websites adapted to be responsive on mobile devices – are stripped-back versions of the desktop website. There may be fewer pages, and/or less content on the page. The way the pages behave may be different, too. For example, since clicking to other pages can be more painful on a mobile, you might want to try and get as much done on a single...
SessionCam Basics: What kind of issues will heatmaps flag-up?
“Heatmaps are a great way of getting a snapshot of how visitors interact with key pages on a site. We use them to quickly highlight whether key content is getting missed, whether CTAs are visible, and whether visitors are clicking on areas that are not, in fact, clickable.” Phil Reay, Head of Insight, SessionCam What heatmaps can reveal? Here’s just a small sample of the kind of things heatmaps can help to illuminate: What interests users the most? How much are they reading; are they willing to scroll? Are they trying to do something, but failing, like clicking on an...
Expert’s Corner – Zeljka Stojanovic, Head of Digital Analytics, Domestic & General
Domestic & General has been providing aftercare for a vast range of domestic appliances for over 100 years. They are the UK’s leading provider of appliance breakdown protection, and offer maintenance and support for domestic products, and consumer electronics. Domestic & General look after 23.9 million products and, through their expert service network, they repair or replace 2.9 million appliances every year. For such an established business, it’s essential that their customers are able to seamlessly manage all aspects of the service they provide online. We chatted to Zeljka Stojanovic, Head of Digital Analytics at Domestic & General, to learn...
SessionCam Basics: Can you refine your heatmaps?
So far, in our previous blogs, we’ve only talked in general terms about the different kinds of heatmaps. You can see where people click on a page, or how far they scroll. But after a while, you’ll start to ask yourself more detailed questions. You’ll want to start drilling down according to different criteria, such as: Does the user experience differ on a mobile, compared to a desktop? Are your Android users seeing the same thing as your iPhone users? Do your page elements render correctly on Chrome devices? Which of your A/B page variants is producing the activity or...
SessionCam Basics: What will a good heatmap tell you?
Where to put the most important items Your key messages, adverts and calls to action are critically important, and heatmaps can help you place them where they’ll have the greatest impact on your conversion rate. The right location for a call-to-action button can super-charge your product and checkout pages; the wrong one can have the opposite effect. If your calls to action are too weak, or difficult to spot, users may seek other content instead – or even navigate away from your site. What variant of a page to use If you’re doing multivariate (A/B) testing, a heatmap can tell...
5 Common issues that impact website checkouts
Tom Lees is a Senior Insight Consultant at SessionCam working predominantly with retail brands in the US and UK. His work has involved extensive reviews of website checkout processes to identify the problems that drive abandonment and reduce customer experience. His recommendations have recovered millions of dollars of e-commerce revenue that would otherwise have been lost forever. Using his experience, Tom shares the most common issues he sees with website checkout processes and shares his favorite website checkout process. #1 - Login I always recommend you support a guest checkout process but I find that many retail websites still require...
