SESSIONCAM Blog

Let’s talk about how using heatmaps effectively can help you with your SEO – specifically, your bounce rates. Your bounce rate is the percentage of visitors who come to one of your webpages (which probably isn’t your home page) but then leave without visiting any other pages. Imagine throwing a ping-pong ball against a wall: that’s a bouncing user, departing almost as fast as they arrived and leaving little sign of their passing. Little sign, that is, unless you’re using heatmaps. Why does bounce rate matter? First, bounce rate matters because we like to think of people wandering happily through...

Elin Hobeck is part of SessionCam’s Insight Consultancy team and works closely with our customers to help them identify website optimizations and improvements. As part of this role, Elin has been researching password policies in the retail sector. Last month, we published the first of four new blogs authored by Elin that shared research on password policies adopted by UK retailers. This is the next blog in this series. This time, we have investigated the top 30 retail sites in the US (Stores, 2019).  We have researched these sites to understand what password policies are applied and how the sites...

We’ve just finished our latest round of user meet-ups with day-long events in Chicago, Manchester and London. That’s 3 different cities on 2 different continents in just over 10 days. And, almost 8,500 miles travelled using planes, trains and automobiles. We run these meet-ups every 6 months. We absolutely love them as it’s such a great chance to spend quality time with our customers, learn more about how they use SessionCam and check our own future plans. As before, we took the opportunity of meeting in-person to validate our detailed roadmap and product plans for the next 6 months and...

Not every web page stays the same, all the time; some pages are designed to change substantially during a single user interaction. So can a heatmap actually tell you anything meaningful about such pages? The answer is yes: the smarter heatmap tools like SessionCam can handle these more complex pages. Let’s look at a couple of ways they do this. Expand/collapse states Some webpages use expand/collapse (also called show/hide) to reveal additional content to the user. Let’s imagine that you have an FAQ page. To make the full content seem less overwhelming, and to make it faster for users to...

We’re about to hit the road for our next round of SessionCam user meet-ups with events planned for: Chicago, USA on 29th October Manchester, UK on 5th November London, UK on 7th November We’ve been running user groups and meet-ups for several years now and they always prove to be a great day for everyone; with brilliant feedback from attendees. The agenda for the next set of meet-ups includes: An update on our overall company progress and plans Sharing of our product roadmap for discussion and to validate and confirm priorities and release dates Best practice, case study presentations from...

CCPA is new privacy legislation being introduced in the US state of California. CCPA stands for the California Consumer Privacy Act. It will become effective from 1st January 2020 and intends “to further California citizens’ rights to privacy by giving consumers an effective way to control their personal information.” The CCPA introduces 5 new rights for citizens of California: to know what personal information is being collected about them to know whether their personal information is sold or disclosed and to whom to say no to the sale of personal information to access (or request deletion of) their personal information...