Every website has a web analytics solution to provide essential management information on traffic and activity. Most companies invest in dedicated resources to focus on ensuring their sites are correctly tagged, monitoring daily activity for significant changes, investigating issues and building reports to share across their organisation.
Across all industry sectors, the two most popular tools used are Adobe Analytics or Google Analytics. SessionCam complements both of these solutions by offering additional functions, such as:
● Session replay, to show the actual website experience delivered for an individual website visitor.
● Detecting and measuring customer struggle across a website and ranking the web pages most in need of optimization by using unique and innovative machine learning algorithms.
● Offering detailed field-level reporting of abandonment across high-value conversion funnels, linked to session replay to provide examples of customers dropping off so that the underlying reasons for exit can be understood and addressed.
● Providing heatmaps for mouse, click/tap, page scrolling and browser attention that aggregate and visualize behaviour so that issues with individual web page design, layout and usability can be easily seen and understood.
● Measuring and reporting the conversion metrics associated with content zones and links on every page so that the commercial success of each element with a page can be understood.
● Counting the most frequently occurring website errors without any custom coding and then using session replay to show examples of customers encountering those errors, allowing areas for improvement to be identified, reducing the error rate and increasing conversion.
SessionCam supports bi-directional integrations with both Adobe Analytics and Google Analytics to provide the ability to watch session replay from within those solutions. Segments created within either solution can be downloaded regularly into SessionCam to use to filter reporting.
Elin Hobeck is part of SessionCam’s Insight Consultancy team and works closely with our customers to help them identify website optimizations and improvements. As part of this role, Elin has been researching password policies in the retail sector. Last month,
We’ve just finished our latest round of user meet-ups with day-long events in Chicago, Manchester and London. That’s 3 different cities on 2 different continents in just over 10 days. And, almost 8,500 miles travelled using planes, trains and automobiles.
Not every web page stays the same, all the time; some pages are designed to change substantially during a single user interaction. So can a heatmap actually tell you anything meaningful about such pages? The answer is yes: the smarter