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Visualize customer behavior with heatmaps
SessionCam provides the full suite of heatmaps and reporting tools that aggregate and visualize user activity on your site. They work across responsive and dynamic websites, single-page applications and mobile devices.
SessionCam includes the four main types of website heatmaps:
Mouse movement heatmap
Get greater insight into how a user interacts with your page, where to place your content, forms and CTAs to grab the most attention.
Mouse click heatmap
Test website navigation, promotional banners, forms and CTAs and get clarity on where the most popular links on a page are. See if users are encountering struggle by clicking on areas that are unclickable.
Find out which areas of a web page have been viewed the most, taking into account how far users scroll and how long they spend on the page. Confirm whether your most important messages or CTAs are being seen.
Scroll reach heatmap
Ever wondered how much information you should put ‘above the fold’? These heatmaps show you exactly how far users scroll down your page. Establish whether customers see the information you want them to, and structure your page accordingly.